During the 70’s, Reg let his children take the lead while he pursued other interests and stayed on in a mentorship role. United Cycle moved back onto 82nd Avenue into the location that was to be their home for almost 25 years. The move allowed them to expand in motorcycles, hockey, team sales, and ball. The mid 70’s saw a boom in bicycles, with the popularity of the 10 speed racing style bike. There was an evolution in the technology and design of sports equipment with a greater emphasis on protection.