The Swinging Sixties

The 1960’s were a time of significant momentum at United Cycle with the third generation joining the business full time. John George Diefenbaker was Prime Minister and the population of Edmonton had grown to over 300,000. Lawrence of Arabia was a top movie while The Beverly Hillbillies and The Tonight Show were hot on TV. The Trans-Canada Highway was completed from Victoria to St. Johns. The average yearly income had risen to $5000 in the early 1960’s, skates were sharpened for $0.50 and the average price of both bikes and skates was $65. During the 60’s, Marv Holland Manufacturing phased out of the jersey business, and United Cycle’s team and club business rose to another level. They were now supplying key athletic clubs, community leagues, and college and university teams with their uniforms and equipment. There was an aggressive growth of the customer base in hockey and ball. The upward swing in hockey registration and sales changed the philosophy of purchasing with higher quantity of product being ordered than ever before. There was more indoor ice available with The Gardens, U of A, South Side, Jasper Place, and Coronation rinks. Unlike hockey, bikes were very slow during this period. Additional product lines included motorcycles, Ski-Doo, fishing, hunting, darts, archery, and model airplanes. United Cycle went out of fishing and hunting by the end of the 60’s to accommodate hockey and motor product. United Cycle had an average of three staff members in addition to the three full time family members.

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